Online motor factor, PartsInMotion.co.uk, has experienced significant website growth as more independent garages look to online parts providers.
In response to this, PartsInMotion.co.uk has increased its choice of brands and the website’s functionality to keep up with demand and improve the customer experience.
Launched in 2015, PartsInMotion.co.uk has been growing steadily to become one of the UK’s largest suppliers of vehicle parts online to independent garages, supplying OE-quality brands and supporting technicians with fitment and product enquiries.
Matt Gates, Director at PartsInMotion.co.uk, said: “We’re seeing a trend of garages turning more to online providers due to the wide range of products and brands we supply. This has been accelerated due to the substantial infrastructure and investment we have put in place.
“As more and more garages are transacting and communicating online, it’s something they’ve become very comfortable with.”
PartsInMotion.co.uk tracks and identifies its most popular searched for and ordered products in order to adjust its strategy and ensure these key product areas have the greatest availability, to offer customers more choice. For example, summer 2021 bestsellers were coil springs, suspension and braking, by recognising this, Partsinmotion.co.uk added to its list of suppliers across all categories to keep up with demand.
The company has also spent time and resources in updating the functionality and look of its website to ensure the online customer experience is the best it can be. PartsInMotion.co.uk introduced dedicated supplier brand pages for easy search options, as well as technical content on its blog to provide extra support and guidance to technicians.
In addition, the brand has increased its social media presence by launching a LinkedIn page to go alongside its Facebook page. Gates comments: “We identified the social media platforms where our audience congregated the most to ensure we can target them directly – and receive the best engagement.”
Parts In Motion’s experience in the automotive industry means that by offering the widest choice of product ranges and brands online, it can successfully meet the evolving requirements of the trade.